“For most people, taste is what drives everything. If it doesn’t taste good, they’re not going drink it.”
The wine world can be very insular, but an outside eye can offer new perspective. With Greg’s myriad of skills now firing on all cylinders as an operator of two wine shops, he’s bringing a freshness, an authenticity, and, yes, a wry sense of humor, to the world of wine that has helped establish him as one of the leading tastemakers on the East Coast.
Watch the video version here.
Greg Rubin, Owner & President, Vanderbilt Ave Wine Group, NY & CT
Greg is the owner and corporate beverage director for two of the leading boutique wine stores in the country: Vanderbilt Ave Wine Merchants in Brooklyn, NY, and Horseneck Wine & Spirits in Greenwich, CT. Prior to his career in wine, Greg spent time in consumer marketing and digital brand strategy, mainly in the music and entertainment industry. He worked in sales and marketing at Jive Records/Sony Music for artists such as Britney Spears, Pink, Usher, and Justin Timberlake, among many others. He found his love of wine through restaurant cooking, is a Certified Sommelier, and holds an MBA from NYU’s Stern School of Business.