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June 14 @ 9:00 am - 2:00 pm PDT
Join the Washington State Wine Commission for this board meeting, one of several throughout the year. The Washington Wine board and staff will discuss current issues relevant to the state’s wine industry, ongoing events and campaigns, and the organization’s broader strategies.
Per the Open Public Meetings Act, anyone is welcome to join this meeting. Washington wineries and vineyards are encouraged to join, and board meetings are a great way to stay abreast of current programs and ways that they can benefit from Washington Wine’s marketing, communication, and research & efforts. The agenda will be posted here one week prior to the meeting.
Location: Walter Clore Center, Prosser, WA
Date: June 14, 2024
Time: 9:00am – 2:00pm
WSWC Board Meeting Agenda
· Opening (15 minutes) – Todd Newhouse
o Welcome Guests and Introductions
o Public Comments
o Approval of minutes April. 19th meeting
· Guest Presentations (45 minutes)
o CA Wine Institute
§ Overview of Marketing and Advertising campaign to combat anti-alcohol movement
§ Public Policy
· Honore Comfort, V. P Marketing
· Charles Jefferson, V.P. Public Policy
· Sustainable WA Marketing Plan (15 minutes) – Heather Bradshaw and Mac Pedersen
· Committee Reports and FY’25 Tactical Updates (90 minutes)
o DEI Task Force (Todd Newhouse and Heather Bradshaw)
§ FY’25 Action Plan
o Research Committee (Dick Boushey and Melissa Hansen)
§ Recap of stakeholder outreach
§ WRAC update
§ Smoke Taskforce Update
§ WSU Update
§ FY’25 Tactical Plan
o Communications Committee (Sadie Drury, Heather Bradshaw, and Averyl Mooney)
§ 2023 Harvest Report
§ Allen Shoup Memorial Fellowship
§ Media Outreach
§ FY’25 Tactics and Key Initiatives
o Marketing Committee (Tom Dugan, David Flaherty, Mac Pedersen)
§ Taste WA 2024 + Announcement for next year
§ CMAA Wine Society Training
§ Four Seasons Buying Team Training
§ Vintage Lake Chelan Presentation
§ WAugust Plans
§ Distributor Plan Overview
§ Road Trip Update
§ FY’25 Tactics and key initiatives
o Export Committee (Kate Salisbury and Chris Stone)
§ Key activities
· ProWein
· London event with State of WA Tourism
· Vine Expo Hong Kong
§ RAPP and Grant Update
· LUNCH BREAK (Noon)
· Finance Committee (Anna Mosier and Mike Thompson) (45 minutes)
o FY’24 Budget Reforecast, FY’25 Budget– Kristina Kelley, Chris Stone, Mike Thompson
§ Outlook and Reforecast FY’24
§ Final FY’25 Budget (requires vote)
· Contingency plans
· Discussion
· All Other Business – Todd Newhouse (20 minutes)
o Farewell to departing board members and welcome new board members
o FY’25 Committee Rosters
§ Elect Chairs (requires vote)
o Upcoming Board Meeting Dates
§ August 9, Januik-Novelty Hill, Woodinville
§ November 8, Walter Clore Center, Prosser
§ Discuss remaining board meeting dates for FY’25