Washington Wine Board Meeting

Join the Washington State Wine Commission for this board meeting, one of several throughout the year. The Washington Wine board and staff will discuss current issues relevant to the state’s wine industry, ongoing events and campaigns, and the organization’s broader strategies.

Per the Open Public Meetings Act, anyone is welcome to join this meeting. Washington wineries and vineyards are encouraged to join, and board meetings are a great way to stay abreast of current programs and ways that they can benefit from Washington Wine’s marketing, communication, and research & efforts. The agenda will be posted here one week prior to the meeting.

Location: Woodinville, WA
Date: April 25, 2025
Time: 9:00am – 4:00pm

Washington State Wine Commission Board Meeting Agenda
April 25, 2025, 9:00 a.m. to 4:00 p.m.
Chateau Ste. Michelle
Woodinville, WA

• Opening (10 minutes) – Todd Newhouse
  • Welcome Guests and Introductions
  • Introduction Taylor Monson Jackson, new Board Member
  • Public Comments
  • Approval of the minutes of the Jan. 17th meeting
• Guest Presentations
  • Danny Brager-Brager Alcohol Category Consultant (45 mins. & 10 mins. Q & A)
    • Deep Dive into Wine Data and WA Wine Sales
    • Consumer Insights
  • John Rubino- Green Rubino (20 mins.)
    • Sustainable WA Update
  • Sam Minkoff, SE Productions (20 mins. & 5 mins. for Q & A)
    • Taste WA Recap
  • Committee Reports
    • Marketing and Communications – David Flaherty, Mac Pedersen, Heather Bradshaw, and Averyl Mooney
      • Update and results for key initiatives (30 mins.)
        • WineVIt
        • Miami Event
        • Taste WA
          • Media and Trade Hosting
        • Distributor engagement
        • Town Halls
        • Allen Shoup Memorial Fellowship
      • Finance Committee – Tom Dugan, Mike Thompson (15 minutes)
        • FY’25 Reforecast
        • Grape report final numbers
        • Grape report Deep Dive -Mike and Melissa
      • Research Committee Dick Boushey and Melissa Hansen (15 minutes)
        • WRAC Update – Research Review and Approval
        • WAVE 2025: Sustainability in Action
        • Research Reserves
      • Export Committee Chris Stone (15 minutes)
        • Update on Funding
        • Tariffs and impact on business
        • Pivot plan
      • Lunch Break (working lunch)
      • FY’26 Supporting Tactics and Budget (120 minutes)
        • Adjusting our Strategies and Tactics to respond to Changing Economic Conditions-Kristina Kelley
        • Historical Perspective- Chris Stone
        • FY’26 Marketing & Communication Plan
          • Maximizing Impact while being Resource Efficient- David Flaherty, Mac Pedersen, Heather Bradshaw, and Averyl Mooney
          • Key Marketing and Communications Initiatives and tactics by quarter for FY’26
        • FY’26 Detailed Budget Draft Review-Kristina Kelley, Chris Stone, and Mike Thompson
        • All Other Business – Todd Newhouse (10 minutes)
          • Board Positions Expiring
          • Upcoming Board Meeting Dates
            • June 13
              • Walter Clore Center, Prosser
            • August 15
              • Woodinville

If you would like to attend virtually, please reach out to info@washingtonwine.org for the meeting link. For the full list of board meeting dates, check out this page on our website.