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January 17 @ 9:00 am - 2:00 pm PST
Join the Washington State Wine Commission for this board meeting, one of several throughout the year. The Washington Wine board and staff will discuss current issues relevant to the state’s wine industry, ongoing events and campaigns, and the organization’s broader strategies.
Per the Open Public Meetings Act, anyone is welcome to join this meeting. Washington wineries and vineyards are encouraged to join, and board meetings are a great way to stay abreast of current programs and ways that they can benefit from Washington Wine’s marketing, communication, and research & efforts. The agenda will be posted here one week prior to the meeting.
Location: The Restaurant at DeLille Cellars, Woodinville, WA
Date: January 17, 2025
Time: 9:00am – 2:00pm
Washington State Wine Commission Board Meeting Agenda
· Opening (15 minutes) – Todd Newhouse
o Welcome Guests and Introductions
o Public Comments
o Approval of the minutes of the Nov. 8th meeting
· Guest Presentations (2 hours)
o Josh McDonald, WA Wine Institute
· Legislative Session Update
o Gino Colangelo, President and Michelle Erland, Account Director, Colangelo & Partners PR Agency
· State of the Media
o Lakaya Renfrow, Principal, Proximity Collective
· DEI Survey Results
o Lora Liegel, WSDA Promotions Program Administrator, WSDA
· State Agriculture Branding Initiative
· Committee Reports
o Communications Committee -Lynda Eller, Heather Bradshaw, and Averyl Mooney (20 minutes)
· Media Activity
· 2025 Allen Shoup Fellowship (Heather)
· Taste WA Media hosting (Averyl)
· Year-end media results (Averyl)
· Publication Hosting
· Virginie Boone, JebDunnuck.com visit (Jan 20 – 25)
· Decanter – May cover story (Feb 7 – 10)
· JamesSuckling.com Annual WA Trip (Feb, tbd)
· Social Media
· 2024 Results & Highlights (Heather)
· WineVit
· The Roots of Inclusion: Centering Community & Belonging in WA Wine (Heather)
· Cracking the Distribution Code: Strategies for Washington Wineries (David)
o Marketing Committee John Ware, David Flaherty, and Mac Pedersen (20 minutes)
· Taste WA 2025 (Mac + David)
· Taste WA Wine Month (Mac)
· Review 2025 Plan
· Planning for FY’26 promotions and beyond
· Miami Overview (Mac + David)
· Sustainable WA (Mac + Heather)
· Creative and messaging update
· Trade & Distributor Engagement updates (David)
· Aspect Distributing: March and April focus
· PLCB tour
· Boston event
· Local trade engagement
o Export Committee Kate Salisbury (10 minutes)
· Funding Resources
· New RAPP Funds
· High level overview of funding resources and allocations
· Calendar of upcoming events (+ IMW events)
· Market Eligibility and Performance
· Research
· Status update for Caribbean Market Research
· SE Asia Market research
· Partnerships
· Lunch Break (working lunch)
· Committee Reports Continue
o DEI Task Force Devyani Gupta and Heather Bradshaw (10 minutes)
o Research Committee Dick Boushey and Melissa Hansen (15 minutes)
· WRAC Update – Research Review
· Vineyard Action Management Plan for Grapevine Leafroll Virus
· WAVE 2025: Sustainability in Action
o Finance Committee (Tom Dugan, Mike Thompson, and Renee Meadors (15 minutes)
· Grape report update (Renee)
· Acreage report sample (Mike)
· Technology savings overview (Renee)
· Revenue update YTD FY25
· Upcoming Audit
· Jan. 10 Executive Committee Share Out
o Preparing for FY’26 Budget
· Recap of Exec. Committee Meeting
· Harvest 2025 Initial Thoughts for Budget
· Budget Format Alignment and Vote
· Town Hall Plan (5 minutes)
o Overview of Industry-Wide Town Halls
· All Other Business – Todd Newhouse (10 minutes)
o Upcoming Board Meeting Dates
· April 25- Woodinville, WA. Full day meeting for FY’26 budget review
· June 13-Prosser
· Align on board meeting dates for remainder of 2025
· 2:00 pm- Meeting Adjourns
If you would like to attend virtually, please reach out to info@washingtonwine.org for the meeting link. For the full list of board meeting dates, check out this page on our website.