In 2024, the Washington State Wine Commission worked to execute programs and initiatives to build awareness, growth, and advocacy of our state’s wines locally, nationally, and globally. We supported an expanded, revamped Taste Washington event, launched the third year of WAugust, hosted a super successful Road Trip with top local trade, regional trade, and – for the first time – distributors, represented WA wine at major wine shows across the globe, hosted top media from around the world, and began the work to build up the marketing of Sustainable WA.
Download the report above to read the full overview of 2024.