Washington Wine Brand Guidelines

When it comes to wine, Washington is a special place.

It’s our mission to raise awareness and demand for Washington State wine—to champion the wineries and growers that make this one of the most exciting wine regions in the world. In short, wherever we go, it’s our goal to fly our WA Wine flag high, far, and wide.

WA Wine is a fashion statement.

Maybe that’s going a bit too far, but we love seeing people sporting our gear. Because when you sport WA Wine, you’re supporting Washington Wine. It brings us a whole lot of happiness to see our wine bring people together, because WA wine is meant to be shared.

We built a standout brand. You can help us keep it that way.

Through marketing and education efforts, we support viticulture and enology research to drive industry growth. To us, this is more than a job—it’s a passion. We developed our brand to spotlight the beauty and inherent grace of Washington; its simplicity and boldness mirrors the Washington story and legacy.

History Made Us, Now We’re Making History.

The Washington Wine brand was carefully crafted to stand out. Co-brand your marketing materials, put the logo on your wine labels, or simply use it anywhere you think it works. Before you help us tell the world about Washington wine, please refer to our brand guidelines to ensure the vision and integrity of the brand is maintained across all touch-points. Our logo is one of our most valuable brand assets. As such, it should never be modified or appended. Please read all guidelines related to the proper use of the logo.

WA Wine is a fashion statement.

We love seeing people sporting, and supporting, WA Wine on social. We also love getting to see what you sip, where you go, and what you discover. So make sure to follow us on @wa_state_wine on Instagram. And if you’re interested in getting one of our hats, check in with your favorite local wineries! Or reach out to us on social. We’re happy to get one in your hands.

If you like the way our brand looks, you’ll love these tools above. You’ll have access to our topographical background (pictured below with our International version of our Brand), as well as our brand font family.

International Brand Guidelines

We know that Washington has got something special going on, so we are out to tell the world. Since our brand logo requires a bit of United States geography knowledge, we created an international logo to help represent us worldwide.

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